Google Adwords is now officially Google Ads.
The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
— Sridhar Ramaswamy Senior Vice President, Ads & Commerce
Starting September 18th, 2018, marketers will notice that the familiar AdWords brand is now officially named Google Ads — complete with new features that Google has rolled out incrementally.
Some of those updates include:
- An entirely new interface
- Responsive search ads In-market audiences for search ads
- Detailed demographics targeting
- Responsive display ads
- Google Ads Optimization Score
Most of these new features are powered by Google’s AI and machine learning efforts, which can be a big help to small businesses getting started in advertising on the Google networks.