You know local seo matters, but how do you stay on top of the game, or page? Learn how to beat your competitors by stepping up your local search SEO game here.
Thinking of investing in local SEO services or improving your SEO strategy?
SEO marketing will grow into a $79.27 billion industry by 2020 and you’ll want to make sure you use your financial resources in the right place. With that said, if you’re running a small business then opting for local Minneapolis SEO is the essential route. It allows your business to have better reach within the Twin Cities.
However, the rules of local search SEO continue to change as Google releases newer updates on a regular basis. To keep up and optimize, here are some tips to help keep your edge sharp and get more customers.
What is Local SEO?
Local SEO, as the name implies, employs a strategy that focuses optimization efforts in a single area or locality. This ensures that your site shows up on top when people search for local businesses in the city.
Local search engine optimization is aided by listings on online business directories like Yelp or Foursquare. You should also consider filling up a profile on Google My Business and Bing Places for Business. Having localized content on your site is also another way, as well as collecting positive online reviews.
To understand how local optimization can impact your business, keep in mind that 50% of mobile users who did a local search will visit that business in person on the same day. Local SEO is the answer to drive customers to your brick-and-mortar business in town.
Fill up Google My Business Bio
Claiming a Google My Business profile and filling up the bio is one method that you can use.
This will help your business to appear in Google local searches. With it, you can make a bio for your business that will appear among the search results, complete with the products and services that you offer and the location and contact info that they can reach you with.
Another interesting tidbit about Google My Business is that it works like a free, makeshift website for your business. They also have tools that can allow you to test and improve your website.
Ask for Google Reviews and Yelp Reviews
Google reviews are among the most important assets to improve local SEO. Google’s newer algorithm updates now prioritize businesses with higher ratings. This is because a business with high reviews and ratings are more relevant and meaningful to searches.
In fact, 72% of consumers trust online reviews as much as personal recommendations. Putting a good word on your business attracts potential customers. You can always rely on good word of mouth to increase site traffic and to bring in customers to your physical shop location.
However, you also have to fight back when someone gives your business a low rating.
If their reason for the rating is without merit, make it a point to dispute it. More negative reviews can and will decrease your SERP ranking and also dissuade customers from availing of your services or products.
Google also has a step-by-step procedure to help remove false negative reviews. These could be detrimental reviews posted by your competitors or people who only want to ruin your business but never bought a product or tried your service.
Focus on Local Longtail Keyword Phrases
Try to use longtail keywords instead of singular keywords.
With regular keywords, you can gain more traffic but the chances are that you’ll have competition vying for the same term. To get more potential customers, go for longtail keywords.
Longtail keywords, compared to regular keywords, are more of specific phrases instead of only using one or two words. Because these keywords are specific, you have less competition and even lower costs per click.
The trick to this is to find a reliable, renewable source of longtail keywords that would work well for you. One great solution is to hire an SEO business that has the right tools and experience to conduct keyword research for you.
Guest Post/Network with Other Local Businesses
A good amount of cooperation can also go a long way.
Being able to network with other local businesses can broaden your reach to the customers in the same area. Focus on promoting each other’s business and making them visible, both offline and in the real world.
With that in mind, consider making guest posts.
Allow other businesses to post blog entries on your site while you do the same on theirs. This mutual collaboration is beneficial in building your reputation and garnering you customers through referrals. It also helps improve your backlink profile, which boosts SEO results.
There are other ways you can network with other local businesses and the benefits that it provides for your business. Engaging the community can also build you a good image. This can also be a good pull for local support.
With this, the word of mouth can get you more customers, making your business the talk of the town.
Reach Out to Local Influencers
In case you are unsure of what that means, an influencer is a sort of celebrity or authority regarding a specific topic on social media. You can see them on Facebook, Twitter, YouTube, and Instagram.
Say for example your business focuses on selling summer dresses. The next step is to look for someone on Instagram who lives in the same city and has 10,000 followers. You can reach out to them to help market your business to the local crowd.
You can partner with them by letting them promote your business or your site. Send them a sample of your products and ask if they can feature it and advertise your business in their next photo or video post.
Go Local with Local Search SEO Now!
By employing local SEO services to help you with your site, you can reach more customers and make your business visible within your community. Gaining more local customers can give you immediate results for your business. Now local customers will know you exist, where to find you, and how to contact you.
And when it comes to local search SEO, you can rely on us to help you achieve the best results possible. In case you need assistance for your local business, contact us today and we can get you started.